SheStacks
Stacks House
Capitalizing on the popularity of Instagram Museum pop-ups like Museum of Ice Cream, Cheat Day Land and 29Rooms, SheStacks decided to make financial literacy fun for women with space dedicated to photo-ready playful, money-themed experiences.
Advoc8 relied on Hatch to manifest "Stacks House," a space to inspire financial empowerment, as well as limitless selfies.
Industry
Finance
Services
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Custom Fabrication
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Event Production
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Graphic Production & Print Service
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Creative Services
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Program Management
The Challenge
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Tight turn-around
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Unusual materials creatively utilized for extraordinary (and affordable) effects
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The space had to be "Instagram Ready" to ensure attendees would share their experience with their friends
The Solution
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This was not a typical build by any stretch.
A massive and complicated vinyl print job was necessary in order to execute the effect of a "Gold Bar" made of gold bars. Giant set pieces needed to be constructed and fitted with custom backlighting to give them that Instagram-worthy glow. The "Debt Boxing Gym" needed a ring, and the "Retirement Rodeo" mechanical bull - in this case, a piggy bank - needed a pen. Top it off with an infinity room that required a flawless install to guarantee the desired effect.
Add to the mix a massive last-minute monkey wrench: the agency originally scheduled to do the job was no working with the client. Advoc8 was hired to save the day and needed a fabricator that works miracles.
Hatch pulled it off - and quickly. This Pop-Up Museum was fabricated in our Maryland workshop and shipped to Los Angeles within a two-week timeframe.
The Work
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The Results
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Event schedules and budgets remained on-track regardless of last-minute agency partnership changes, without compromising quality.
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Press coverage in The New Yorker, Refinery29, Forbes and Money (linked – list below)
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Another great project in partnership with Advoc8 – and SheStacks becomes another thrilled client