Capitalizing on the popularity of Instagram Museum pop-ups like Museum of Ice Cream, Cheat Day Land and 29Rooms, SheStacks decided to make financial literacy fun for women with space dedicated to photo-ready playful, money-themed experiences.
Advoc8 relied on Hatch to manifest "Stacks House," a space to inspire financial empowerment, as well as limitless selfies.
Graphic Production & Print Service
Unusual materials creatively utilized for extraordinary (and affordable) effects
The space had to be "Instagram Ready" to ensure attendees would share their experience with their friends
This was not a typical build by any stretch.
A massive and complicated vinyl print job was necessary in order to execute the effect of a "Gold Bar" made of gold bars. Giant set pieces needed to be constructed and fitted with custom backlighting to give them that Instagram-worthy glow. The "Debt Boxing Gym" needed a ring, and the "Retirement Rodeo" mechanical bull - in this case, a piggy bank - needed a pen. Top it off with an infinity room that required a flawless install to guarantee the desired effect.
Add to the mix a massive last-minute monkey wrench: the agency originally scheduled to do the job was no working with the client. Advoc8 was hired to save the day and needed a fabricator that works miracles.
Hatch pulled it off - and quickly. This Pop-Up Museum was fabricated in our Maryland workshop and shipped to Los Angeles within a two-week timeframe.
Event schedules and budgets remained on-track regardless of last-minute agency partnership changes, without compromising quality.
Press coverage in The New Yorker, Refinery29, Forbes and Money (linked – list below)
Another great project in partnership with Advoc8 – and SheStacks becomes another thrilled client