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Advoc8 for YouTube
YouTube DC Pop-Up

Hatch transformed an unfinished venue space in DC into a beautifully appointed, fully functional, corporate-style event facility, complete with an outdoor registration area, break-out rooms, cafe, photo areas, and co-working space - ready to host attendees for a full 5-day event.


Internet Video hosting service

  • Custom Fabrication

  • Event Production

  • Graphic Production & Print Service

  • Creative Services

The Challenge

The chosen unfinished event space needed to be transformed for a 5-day-long event to be attended by YouTube content creators and social media influencers.


A weather report of oncoming inclement weather required the 13th-hour addition of a covered, heated and precipitation-resistant outdoor registration area.

The Solution

Hatch delivered for YouTube’s DC Pop-Up: not only custom fabricating and outfitting a post-modern, cozy presentation stage, A/V ready breakout rooms and a fully functional cafe complete with keg-orator, but also creating delicately detailed and social media-worthy interactive backdrops. Especially notable was an origami-themed wall covered in individual-cut tropical leaves, and a custom fabricated phone booth.

Just before the end of the installation, the client came to Hatch concerned that the weather report had taken a turn for the worse—there was no plan for a sheltered registration area. With all of the tools needed and designers in-house, Hatch was able to make magic happen: a fully designed & realized custom fabricated shelter that would shield incoming attendees from the elements.

The Work
The Results
  • A delighted, comfortable and cared-for group of social media influencers.

  • Wet weather becomes a non-issue, due to quick design, build and install

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