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5 Trade Show Design Tips


Coming up with a unique trade show display design can be a challenge. You want your booth to stand out from the rest so that your business and your products will be memorable. But you don’t want to simply attract a crowd; you want real business prospects. An effective trade show design will attract the right kind of attention to truly grow your business.


How do you do that? Well, that’s the key. Consider these 5 trade show tips to help you design your best display yet.

1. First Impressions Matter.

At a busy trade show, your booth has a split second to make an impression on patrons passing by. Otherwise, they will simply pass by. This is why a professional-looking display is crucial. Your booth needs to immediately impress without being overwhelming. It’s like dating; you want to be appealing without coming on too strong.

2. Showcase Your Brand.

Your display should make it obvious what your business is. A common mistake in trade show design is creating an amazing booth that stands out in everyone’s minds, except no one can remember the name of your business or product and what it does after they’ve left the show. The entire booth should revolve around your business’s purpose so that it’s clear and memorable.

3. Make it Interactive.

Everyone loves an interactive booth. Incorporate touch screen kiosks where people can learn about your business. Allow patrons to actively try out your products. Create an interactive experience that demonstrates the purpose of your business. People remember more of what they learn from active participation, not from hearing a sales pitch.

4. Set the Mood.

Make your booth inviting so that patrons passing by will want to come in. Use soothing lighting and relaxing music to create an environment that offers a respite from the hustle and bustle of the busy trade show. There’s a saying that people may not remember what you said or did, but they will always remember how you made them feel. Your business will stand out in people’s minds if your booth made them feel different from the others in a positive way.

5. Smart Swag.

Your giveaways should make sense for your business. Don’t just make a bunch of pens or hats with your business name on them. Give something away that makes sense for your business. A tiny sample of your product is always a winning gesture. These days, hand sanitizer and face masks are some of the most popular giveaways.


Get more creative display ideas to help you design the best trade show exhibit.

Create an Effective, Eye-Catching Display With Hatch Exhibits

If you want your trade show booth to stand out and make the right first impression, Hatch Exhibits can help. We can combine our design experience with your business goals to create a one-of-a-kind display that will impress prospects and give you an edge over the competition.


One of the most important pieces of a successful trade show exhibit is planning. Follow the Ultimate Guide to trade show preparation. You’ll find a timeline to help keep you on track.


Call (844) 224-2824 today or contact us to get a quote. We can create a professional trade show display within your budget that will help grow your business.

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