Keys to An Effective Trade Show Display
Do you know what it takes to design an effective trade show display? It can be easy to get caught up in the details and miss the point of what you’re trying to convey. At a busy trade show, you have about 3 seconds to catch the attention of patrons passing by. You need something that grabs your audience and draws them in to find out more. Here are the keys to a successful exhibit.
Keep it Simple
When it comes to designing a trade show exhibit, sometimes less is more. You don’t want your design to be too busy or it will turn patrons off rather than attract them. You don’t need the most elaborate, flashy display to get the right people interested in your product. An over-the-top exhibit may result in quantity, but not quality. What you’re offering may not be something that everyone is going to be interested in. But when you put the right vibe out there, you’ll get the type of interest you want, whether it’s customers, investors, or prospective employees or students.
Simplicity is also key in your literature. Whatever brochures, pamphlets, business cards, and verbiage you are handing out to patrons who visit your booth needs to have clear, concise language that tells them what they need to know in the fewest words. You don’t want to risk boring your prospects until they lose interest. If your exhibit has 3 seconds to draw them in, your literature has maybe a minute to capture them and keep them there.
Your trade show display should showcase exactly what’s unique about your business. You don’t want a generic exhibit that could work for any business and will blend right in with the sea of booths. You want yours to not only stand out, but to clearly represent what your organization is all about.
Creative design services make it possible to take your ideas, photos, and graphics and turn them into dynamic 3D displays that are both eye-catching and professional.
Make your booth interactive by incorporating technology. No one can resist a touch screen, so adding features such as interactive kiosks and multi-screen displays makes quality use of all available space to draw more patrons to your exhibit.
Hatch Exhibits capabilities make it possible to turn your display into a multi-faceted interactive experience.
Make the Most of Your Space
Whatever the size of the booth you were allotted at a trade show, take that space and make the most of it. Use every available inch to make your exhibit all that it can be. To fill the space you’ll need an array of trade show display accessories that are functional as well as aesthetically pleasing to the eye. Spacing can be complicated because you want to use the full extent of your available space without making it look cluttered and busy. Refer back to the previously mentioned tip that sometimes less is more.
Hatch Exhibits Can Create the Trade Show Display You Need for Success
The experts at Hatch Exhibits specialize in designing and creating unique, effective trade show displays that will help you reach your goals. We collaborate with you to find out how to best showcase the unique aspects of your business so that your exhibit will stand out from the rest in all the right ways.
Wondering when to start planning for your upcoming trade show? Consider the ultimate checklist to help you stay organized and make sure you’re prepared for success.
Call (844) 224-2828 today to get the ball rolling on your trade show display or contact us. It’s never too soon to start planning for an upcoming show.